Allora is more than a boutique – it’s a celebration of everyday romance and timeless style.

It was established in September of 2025 by Owner and Founder Morgan Muszynec. Since Morgan was young, she dreamed of opening her own boutique, a dream that never left her.

Her inspiration truly took shape in the streets of Florence, Italy. While studying fashion merchandising in college, Morgan spent a semester abroad in this picturesque city, where art, food, style, and culture are woven into daily life. Wandering cobblestone streets lined with vintage boutiques, savoring aperitivos at golden hour, and people-watching outside bustling cafés, she fell in love with the way locals made even ordinary moments feel magical.

One word seemed to echo everywhere she went: “allora”. She didn’t know its meaning then, only that it danced off the tongues of locals — especially the old nonnas chatting in the piazzas. 

Morgan came to discover that allora is simply a filler word in Italian, like “well,” “so,” or “then” in English. It struck her that such a beautiful-sounding word could mean nothing at all, and yet carry so much charm.

After returning to Ohio from studying abroad, that is when she realized what she truly missed about Florence: the way everyday moments felt beautiful, intentional, and worth savoring.

Morgan founded Allora to capture that feeling of the effortless romance of everyday life. Every piece in the shop is curated to help you romanticize the little moments: the morning coffee run, a late-night dinner, or just walking down the street. We believe that every moment deserves to be romanticized, even the simple, boring ones, because beauty lives in the everyday.

Allora: where the undefined becomes unforgettable.